This is a great article by Gavin Heaton, savvy marketing technologist and strategist extraordinaire . Here is the thing – Founders of Tech Startups have so much going on. Hardening their product, making sure those early adopters are satisfied, building a team….the list goes on and on. They know they have to ‘do marketing’, will probably make a conscious effort themselves and then other priorities take precedence.Budgets won’t allow for a full-time Marketing specialist – you need traction first. So what are the options?
- burn the candle at both ends and end up doing 18-hour days
- partner with a specialist organisation
This is why I setup Kludde – to cost-effectively take tech startups to market. Read Gavin Heaton’s article here….
Why the Zero Marketing BS is Killing Your Startup
About the Author – Gavin Heaton 
Gavin is a marketing technologist, strategist and advisor. He is the founder of the Disruptor’s Handbook – a strategy and innovation firm that helps organisations design and create a collaborative future for a digital world. Gavin has worked at the intersection of marketing and technology for over 20 years for companies and clients including SAP, IBM, McDonald’s and PwC, has co-authored five books and is a regular speaker on marketing, technology, startups and innovation. He is a mentor at Telstra’s Muru-D accelerator and serves as president of youth organisation, Vibewire.
Read Gavin’s thoughts on Digital Marketing at Servant of Chaos