Why the Zero Marketing BS is Killing Your Startup

This is a great article by Gavin Heaton,  savvy marketing technologist and strategist extraordinaire . Here is the thing – Founders of Tech Startups have so much going on. Hardening their product, making sure those early adopters are satisfied, building a team….the list goes on and on. They know they have to ‘do marketing’, will […]

Why startups should focus on a very small market

This is an excellent article from Kilometer.io – a very smart online analytics startup. The article rseonates because I strongly believe that startups should not be chasing Unicorn Dreams trying to go “wide and shallow”. Instead, what they should do is focus “narrow and deep” in the market. dominate that niche and then expand from […]

visitor book

Ditch your Visitor Book! Out with the Old….in with the New

Why its time to throw away your Visitor Book! Here we are starting a new year, and we welcome 2016 with much excitement! Last month I was speaking to an Office Manager at a company with a number of offices throughout Australia. Whilst looking at putting in a stationary order ready for the new year […]