This is a great article by Gavin Heaton,  savvy marketing technologist and strategist extraordinaire . Here is the thing – Founders of Tech Startups have so much going on. Hardening their product, making sure those early adopters are satisfied, building a team….the list goes on and on. They know they have to ‘do marketing’, will […]

This is an excellent article from Kilometer.io – a very smart online analytics startup. The article rseonates because I strongly believe that startups should not be chasing Unicorn Dreams trying to go “wide and shallow”. Instead, what they should do is focus “narrow and deep” in the market. dominate that niche and then expand from […]